Increase the revenue of merchandising and licensing

  • Deadline July 2014
  • Owner Marketing Director
  • Indicator Number of merchandising items and distributed licenses.

About this goal

Our licencing and merchdandising policy is well thought out. That allows us to generate new income for Belgian football, as well as provide a clear brand extension to our fans.

Filip Van Doorslaer, Marketing & Events Director

Belgianfootball Admin

RBFA main sponsors win Belgian Sponsorship Awards

The Belgian Sponsorship Awards is an initiative of the Belgian sponsorship community and is designed to annually recognise some of the industry's best practices and highlight its inspiring best cases. ING Belgium, AB Inbev (Jupiler) and Herbalive have won awards at the Belgian Sponsorship Awards, with their Belgian Red Devils campaigns of last year.  The award ceremony took place the 15th of January 2015 in Brussels.

  • 'Best of Belgium Award’ + ‘Best Sponsorship Activation Award’ : AB InBev (Jupiler) 'We Are Ready'
  • Best Sport Sponsorship Award’ : ING Belgium
  • Best Low Budget Award’ : Herbalife
  • More information on!

Belgianfootball Admin

EDF Luminus, new main sponsor of the Red Devils

Tuesday, November 4, 2014, EDF Luminus and the Belgian FA have announced their collaboration for the next two years until EURO 2016.

EDF Luminus confirms its strong local presence and further strengthens its position as the Challenger of the Belgian energy market.

Click here (French) or here (Dutch) for more information

Belgianfootball Admin

Coca-Cola and the Belgian FA extend their collaboration until 2018

On October 23, the partnership of more than 30 years between the Belgian FA and Coca-Cola has been extended to four years.

Central to the agreement is a goal to make people exercise more, with of course the Red Devils as role models to inspire young and old alike. Coca-Cola is investing in various projects of collaboration with the Belgian Football Association, half of which is devoted to young people.

Click here (FR) or here (NL) for more information.

Belgianfootball Admin

Carrefour partner of the RBFA

The Belgian FA has reached a partnership agreement with Carrefour Belgium. This agreement is the result of several years of negotiations with the retail sector. The collaboration with Carrefour Belgium will start during the next World Cup in Brazil and will run until July 2018. This collaboration will strengthen the connection between the Belgian Red Devils and their fans through the development of our merchandising!

Belgianfootball Admin

ERGO main sponsor of the RBFA until 2018

ERGO Insurance llc, the insurance company expert in retirement funds remains one of the main sponsors of the Belgian FA savings until 2018 . The insurer has extended the contract for four years. In 2018ERGO Insurance will have reached ten years of main sponsorship with the RBFA.

Belgianfootball Admin

Presentation of the official Belgian Red Devils book

The official Belgian Red Devils Book has been presented during the press conference on October 3. The book is co-published by Cannibal and the Belgian FA. It is a portrait of the Belgian Red Devils and their exceptional careers described by various journalists and media figures. It also includes beautiful illustrations. A must-have for every Belgian Red Devils fan!

Belgianfootball Admin

RBFA & Jupiler prolong their partnership

Jupiler has been a loyal RBFA partner for 25 years. A partnership that has now been prolonged till 2018. The RBFA is pleased to announce the news and has high hopes for a bright future for Belgian football and the Belgian Red Devils.

Belgianfootball Admin

Brand new webshop for Belgian Red Devils

The Red Devils launched their new webshop: Thibaut Courtois’ grandmother knit a special Red Devils hat for the occasion of the launch.